The Founding 77 ยท Starts July 1 ยท Weekly Drip

In 4 weeks, your player will know what they're working toward โ€” and have the system to live it.

The Football Player Code is a self-paced summer program for serious teen footballers, 13โ€“17. They'll learn to set clear intentions, recognize the noise pulling them off track, and build the daily system that makes a real player โ€” on the pitch and in life.

Reserve Your Spot โ†’ $197 ยท Only 77 Founding Spots
60-Second Intro
Releasing This Week
A Word From Coach Mehran
โ€” The Promise

By the end of summer, you'll see the shift.

01

They'll know what they're working toward.

02

They'll recognize the noise pulling them off track.

03

They'll run their life on a system, not motivation.

โ€” The Framework

Most teen players don't fail because of talent. They fail because nobody taught them how to operate.

I.

Intentions

Most players don't know what they actually want. They train because they're told to, not because they've chosen to. We start by getting clear.

II.

Noise

Phones, distractions, drama, comparison. The noise is louder than ever. We teach them to see it, name it, and choose against it.

III.

Systems

Motivation is a feeling. A system is a structure. We help them build the daily and weekly habits that hold up when motivation drops.

โ€” The Curriculum

4 weeks. 4 modules. Released one per week.

Week 01

Find Your Intentions

What you actually want, on the pitch and in life. Clarity over confusion.

Week 02

Recognize the Noise

Phones, distractions, drama, comparison. See it. Name it. Choose against it.

Week 03

Build Your System

Daily habits, weekly structure. The operating system of a serious player.

Week 04

Stay on the System

What to do when motivation drops, when life gets in the way, when nobody's watching.

โ€” What's Included

Everything they need to build the player they want to become.

01
4 weekly video modules Released one per week โ€” paced for real habit-building, not binge-and-forget.
02
Lesson documents A written guide for every lesson โ€” pause, re-read, reference anytime.
03
Journaling prompts for every lesson The reflection practice that anchors the work and builds the daily habit.
04
1 live Q&A call with Coach Mehran Mid-program. Ask anything. Only Founding members get this round.
05
Private community for Founding members WhatsApp or Telegram group for the duration of the program.
06
Lifetime access Keep all materials. Rewatch anytime, even after the program ends.
โ€” Your Coach

Mehran Rowshan

Alliance FC ยท Rowshan Podcast

I've spent over twenty years coaching teen footballers โ€” from grassroots academies to elite development pathways โ€” and I'm a father of two daughters of my own.

I built The Football Player Code from the same principles I use with my own players: clarity over noise, system over motivation.

Football is the wedge. The framework runs everything โ€” game, school, decisions, future. That's what I'm here to teach your player.

20+
Years Coaching
1000+
Players Coached
Dubai
Alliance FC
โ€” The Offer

The Football Player Code

4-week self-paced program. Personal weekly drip. One live Q&A with Coach Mehran.

$247
$197

Only 77 founding spots at this price. After that, $247.

Starts
July 1
Live Q&A
Mid-July
Format
Self-Paced
Join The Founding 77 โ†’
โ€” Questions

Before you reserve.

Is my player the right age?

The course is built for serious players 13โ€“17. Younger players engage well with parent support; older players run it on their own. The framework adapts to where they are.

What about an 11- or 12-year-old?

If they're serious and mature for their age, they can join with parent support. The framework is built for self-aware players โ€” readiness matters more than age.

My child plays a different sport โ€” is this still for them?

The framework is built around football, but it applies to any athlete who wants to be intentional and disciplined. If your player is serious about their sport, they'll get full value.

What if they miss the live Q&A?

The Q&A is recorded and shared with everyone enrolled. Live attendance is recommended but not required. The rest of the course is self-paced.

My player won't journal โ€” is this still worth it?

Journaling is the most important habit the course builds. The prompts are short, specific, and built for teens โ€” not abstract reflection exercises. If they're not willing to do the work, this isn't the course for them.

What's your refund policy?

If your player completes Week 1 and you don't see a clear shift in how they approach their game and routine, contact us within 14 days for a full refund.

The summer they stop drifting and start operating.

77 spots at $197. Once they're gone, the price moves to $247 โ€” permanently.

Claim Your Founding Spot โ†’ Starts July 1 ยท Lifetime Access ยท 14-Day Refund Guarantee